= Lead Generation |
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CCI Digital are experts in lead generation. Generating a lead is one aspect, generating a hot lead is another. We use a range of software past experience to generate the hottest leads as possible for our clients. After some time running the campaign, we can then categorize the leads, which help the client convert the leads and therefore increase their sales conversion rate, and ultimately, their ROI.
Targeting
Research and software allows us to pinpoint the correct channels to generate leads, as well as the ideal target audience that we would market to. A/B testing is conducted on a regular basis to continue pushing forward and increasing the relevance of our ads to the target audience.
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Qualify
We design a series of qualifying questions/requirements so all the leads can be categorized. The client will have enough information to be able to contact the lead, and convert it into a sale. Qualification lists are researched and drawn up separately for each client or campaign.
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Engage
Engagement is the most crucial part of lead generation. If a hot lead is not engaged within the correct manner or channel, the lead becomes cold. We have years of experience in engagement, and apply this knowledge to help customers convert the leads, in the right channel, at the right time.
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Analyze ROI
We analyze and report on a regular basis to identify key areas that need improvement. Using a range of reporting tools and software, we can increase the performance of the campaign. Essentially, generating more leads at a lower cost, and increasing the conversion rate.
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